As part of Vodafone’s transition from a traditional to a digital telco, there was a need for some hardware to be replaced within the Enterprise division.

Our brief was to help them communicate the right message in a way that was memorable and fun. Our idea was to take some inspiration from the film ‘Office Space’ where a couple of the characters smash a printer to pieces. Smashing a huge piece of Enterprise hardware carries many risks, so we needed to do this safely.

Aside from the safety challenge, we needed to find a way to reveal this scene and chose a green screen option which was tricky, due to it needing to be filmed outside in summer. To get this right, we carefully monitored the lighting and made adjustments where appropriate throughout the shoot..

The next challenge was to have our presenters kick this huge piece of kit over ‘Sparta-style’ and set it ablaze. Both of which were physically impossible due to the health and safety issues, so we made this come to life in the post-production process using the skills of our Motion Director, Tom.

According to our client’s Communications Team This has gone down as one of the most memorable videos of all time.